Those last few months, my friends, have been pretty intense. A lot of trips in europe to stay close to my mother who had a heart surgery and some new ventures kept me away from that blog much too long.

Fortunately everything went well, my mum starts to feel better and the workload is more manageable, so I’m gonna be able to resume the newsletter and posting on this blog.

Thanks all for your support and your kind messages, they helped me big time through this stressfull period.

Now, let’s take care of that financial meltdown, and let’s grow our income with niche marketing!

Patrice

A huge niche with a pretty high commercial intention for
some keywords and some good PPC opportunities.
To tap with PPC.

Rating: Positive

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What is niche marketing?

In a nutshell, it is selling product through a dedicated and optimized website to a small group of people.
The product can be your own product or you can sell other people’s products and earn money through commissions.

Sounds easy?

It surely is, but you must follow some rules if you want to success in this highly competitive activity:

1. Choose a profitable niche

That’s ultimately what will make or break your earnings. A profitable niche is in high demand, has good affiliate programs and not too many competitors. The key word here is “not too many”. Don’t choose a niche that has no competition, it usually means that the product has not enough demand.

2. Create a website that converts well

That’s another important factor to consider. A website that converts well is a website that has a maximum number of sales per visitors. The website must be well-designed, easy to navigate, have excellent content and a clear call to action, either buy or subscribe to your list.

Now a little bit of mathematics.

You calculate the conversion rate by dividing the number of unique visitors by the number of sales. For example, if you have 500 visitors a day on average, and 8 sales, your conversion rate is: 8 / 500 = 0.016. Then you multiply this number by 100, which gives 1.6%.

That number means that you should have 1 sale for every 63 new visitors on your website.

Another excellent indicator to consider is the money earned per visitor.

Let’s continue with our example: 500 visitors for 8 sales. Now if you make $30 per sale, the total you make is $240 per day. Now divide that amount of dollars by the number of visitors and you get: 240 / 500 = $0.48 per visitor on average.

Keep that number asides for now, we will use it later to drive traffic to your site.

3. Get targeted traffic

The best website selling the best product won’t make a dime without traffic. It won’t make much more without targeted traffic.

You can see targeted traffic as people with intention to buy. How do you find these people?

- By using good keywords in your content.

Ask yourself the following questions:

What was the last product you bought online?
What did you search in order to find it?

If you can answer those questions, you’re good to go.

- By using PPC (pay per click).

That’s the best source of targeted traffic in my opinion. And by knowing your earning per visitor, you already know how much you can pay per click!

PPC is a large subject I will dedicate a lot of posts in the future.

Make a living using niche marketing is not complicated, but it’s a process. Keep in mind those 3 things: product, conversion, traffic. They are the 3 main elements of your niche marketing business you’ll need to master in order to make serious money online.

http://adwords.blogspot.com/2008/08/quality-score-improvements.html

It could change few things in your PPC campaigns.

Patrice

Thanks for your patience

Patrice

A small niche with a pretty low commercial intention but
a lot of cheap PPC keywords and some great affiliate programs.
To tap with PPC, blog, article marketing and social networks
(squidoo lenses would work great).

Rating: Positive

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A huge niche with a pretty high commercial intention and few
good PPC opportunities, highly competitive though.
You can tap it with PPC but only on some cheap long tail
keywords. I will make a big list of those this week.
Another good way to tap into it is through review site or blog
and promote through:

-article marketing
-cheap banner in newbies forums

If you can find the good angle to promote it for cheap, it’s bingo!

Rating: Positive+

For the complete newsletter, register here.

A pretty large niche with a high commercial intention and some good
PPC opportunities. Some very good affiliate programs available.
To tap with PPC but only on some cheap keywords.
Can be promoted with free traffic (article marketing, social network
and craigslist).

Rating: Positive

For the complete newsletter, register here.

A large niche with a very high commercial intention and some good
PPC opportunities. Some very good affiliate programs available.
To tap with PPC.

Rating: Positive

For the complete newsletter, register here.

A large niche with a very high commercial intention and some good
PPC opportunities. Few good affiliate programs available.
To tap with PPC.

Rating: Positive

For the complete newsletter, register here.